OBSTACLES TO DOING BUSINESS

 
 

OBSTACLE:

Connecting Producers, Buyers and Sellers


 
 
 

EXISTING OBSTACLES FOR SELLERS

SELLERS-FIND-BUYERS.jpg
  • no marketplace of trade clients
  • disjointed industry
  • websites only reach existing customers
  • information on new products or events sent by email or mail to existing clients
  • search for new customers extremely difficult - need to know address or email
 
 

EXISTING OBSTACLES FOR BUYERS

BUYERS-FIND-SELLERS.jpg
  • no single online marketplace to find new products & brands
  • need to have knowledge of a brand in order to research it
  • some products only visible to existing trade accounts
  • pricing not instantly available from all brands & showrooms to its trade clients
 
 
  • complexity of establishing trade credentials prior to providing product information
  • protracted trade account process hinders ability to keep potential clients 
  • keeping trade accounts current
  • inactive account
  • managing resale certificates - need to be kept up to date
 
  • establishing trade accounts takes 1-5 days to establish
  • establishing trade accounts requires paperwork & faxing resale certificates
  • establishing trade status deters finding new products & working with new brands
  • accounts become inactive if no recent activity 
  • updated resale certificates need to be sent for each trade account
  • showroom and brand relationships change
 
  • difficulty finding brand and representing showroom as relationships change
 
 

SHSQ ONLINE MARKETPLACE PLATFORM

connected producers, buyers & sellers

 
 
 
 
 
  • single online marketplace platform for custom furnishings trade
  • access to all qualified trade clients on platform
  • one-stop marketplace for products & showrooms & brands
  • products searchable by type, style, brand, showroom
  • link instantly from product page to local showroom
  • showroom profile shows all represented lines
  • trade status instantly shared
  • effortless trade approval
  • trade accounts stay active
  • trade account information kept current by trade clients
  • resale certification tracked by SHSQ & shared instantly
 
 
 

OBSTACLE:

Complexity of Custom Ordering   


 
 

EXISTING CUSTOM ORDERS

ORDER-AND-TRACK.jpg
 
 
 
 
 
  • opaque process of emails
  • no online catalogs
  • no images of products
  • duplication of information
  • client to provide ship to/sidemark
  • quotes/orders written out each time
  • customizations entail multiple emails
  • multiple items to be approved
  • quotes, sales orders, purchase orders, invoices, receipts, proposals
  • no tracking of cuttings for approval, samples, drawings
  • COM form added separately
  • COM form not consistent
  • no way to link COM shipping
 
 
  • calculations required at each level
  • no online payment
  • cc forms downloaded & faxed
  • need to call for status
  • actions required can get missed
  • time lines vary 1 week to 6 months
  • no consistent time line updates
  • shipping information sporadic
  • often no link to shipping
  • same process for each level of transaction
  • same process for multiple transactions
  • multiple customers, trade clients, showrooms & brands
 
 
 

SHSQ ONLINE ORDER PROCESS

transparent • consistent • visual • clear

 
 
 
 
  • online catalogs - order & quote directly from catalog
  • image & details included in orders
  • sold to | ship to | sidemark captured automatically
  • project folders provided for trade clients
  • approvals of customization line items captured visually
  • links to finishes
  • links to coms/cols
  • com forms attached for comprehensive orders
  • com forms link to product and application details captured
  • link to com shipping shared
  • built in calculator for upcharges, automatic calculations
  • approvals of cuttings, samples & drawings tracked
  • quotes, orders, invoices evolve
  • at a glance current status
  • timelines easily kept up to date
  • actions required highlighted
  • notifications of updates, actions
  • link & tracking to shipping
  • dashboard to manage orders at a glance
 
 
 

OBSTACLE:

Promoting to a disjointed custom furnishings market 


 
 
 
  • scattershot promotion to disjointed community
  • advertisements in various design magazines
  • social media outreach to wider audience - not targeted to design marketplace
  • presently, no way to target entire trade client base  

TODAY'S DISCONNECTED MARKET

TARGET.jpg
 
  • no central marketplace to share and promote
  • new products marketed by email or mail limited to existing clients
  • no common platform on which to follow design brands, products, designers 
  • dispersed community for clients to share their images
 
 
 

SHSQ INTERACTIVE MARKETPLACE

network • collaborate • promote • share

 
 
  • one central marketplace platform connects producers, buyers, sellers
  • platform enables contained links to social media, magazines & design trade business news
  • central design platform to share links to profiles, articles, photographs
  • buyers statistics and patterns enable targeted marketing
  • buyers avail of more targeting information on their styles and access to a wider range of products